Patch Up

RE-BRAND OF PATCH UP

rebrand

packaging design

strategy

selected in the top 20 in a rebrand competition

Patch Up is a modern health and wellness brand dedicated to providing clean, effective, and science-backed healthcare solutions. With a strong focus on zero additives and transparency, the brand ensures that consumers receive pure, high-quality ingredients without unnecessary fillers or harmful substances.

Team Members

N/A

Role

Brand Identity

Strategy

Packaging design

Duration

24 hours

THE LOGO

The logo visually represents wellness and care by depicting two overlapping pills or patches forming a heart shape, symbolizing healing, support, and balance. The soft blue tones evoke trust and calmness, reinforcing the brand’s focus on well-being. The diagonal cut adds a modern, dynamic touch, suggesting innovation in healthcare solutions.

The friendly, serif typography complements the design, making it feel approachable while maintaining a sense of reliability.

THE COLOUR PALETTE

The selected colors establish trust, wellness, and differentiation while ensuring the brand stands out in pharmacies.

Soft Blues (#B4CAE5, #D7ECF8) → Represents trust, healthcare, and calmness, while being warmer and more inviting than typical medical blues.

Warm Accents (#FCB165, #FEDF54, #FF8478) → These peach, yellow, and coral tones introduce a wellness and vitality aspect, ensuring the brand feels approachable and full of life rather than sterile.

RE-BRANDING APPROACH

The rebranding of Patch Up reinforces its commitment to clean, no-additive products while elevating its visual identity to a more serious yet approachable tone. The refined color palette strikes a balance between trust and wellness, moving beyond generic skincare aesthetics to establish credibility in the healthcare space.

The new packaging embraces a minimal, premium feel, differentiating it from conventional skincare products and positioning it as a trustworthy solution. Designed to stand out in pharmacies while remaining appealing to health-conscious consumers, the rebrand enhances reliability and attractiveness, making Patch Up a go-to choice for those seeking effective, science-backed wellness solutions.